Opportunity Information: Apply for PDS CHISINAU FY22 07

The Anti-Nostalgia Program is a U.S. Embassy Chisinau funding opportunity run by the U.S. Department of State (U.S. Mission to Moldova) that supports a single project designed to strengthen Moldova's information space. The program is structured as a discretionary grant competition (Funding Opportunity Number PDS CHISINAU FY22 07, CFDA 19.900) and was announced on December 14, 2021, with an original application deadline of February 14, 2022. The Embassy expected to make one award, with a maximum (ceiling) amount of up to $250,000.

The core purpose of the grant is to help Moldovan actors communicate more effectively in a media environment where narratives about identity, history, and geopolitics can shape public attitudes. The opportunity lays out two main objectives. First, it aims to build the capacity of Moldovan partners to communicate an accurate message about Moldova's European trajectory, meaning practical support for local organizations, media professionals, or civic groups so they can explain and discuss Moldova's direction toward Europe in a clear, credible, and compelling way. Second, it seeks to promote Moldovan use of online platforms that offer a broader and richer mix of information about Moldova and the wider world. In practice, this points to expanding audience habits beyond narrow or repetitive information sources by improving access to diverse content and increasing the appeal, reach, and usability of platforms that provide higher-quality or more varied information.

The Embassy is open to proposals that use essentially any communication tools, channels, or formats, including social interaction and social media as well as mass media. Rather than prescribing one medium, the NOFO encourages applicants to choose methods that fit the audience and the problem they are trying to solve. A key requirement, though, is that proposals should not target the entire population of Moldova. Instead, applicants need to identify a specific subset of the population and make a convincing case for why that demographic group matters. That could mean a particular age bracket, region, language community, media consumption segment, or another clearly defined audience. The application is expected to show that the applicant understands the chosen audience, why it is strategically important, and how the proposed activities will reach that group effectively.

Another major expectation is that applicants do their homework on the existing landscape. The Embassy explicitly asks applicants to identify and extend existing good practices and to explain how their proposal will avoid duplicating work already being done by other organizations. This implies the program is looking for added value, coordination, and practical complementarity with current initiatives rather than reinventing efforts that are already funded or active. Proposals are also expected to include a detailed and realistic implementation plan that clearly links objectives to priorities and then to concrete activities, showing exactly what will be done, by whom, when, and how those actions will achieve the program goals.

To be considered complete, an application must include several mandatory components. These include the required application format submitted in MS Word (using the Embassy-provided template), a detailed budget in MS Excel (also using the provided template), and initial research that maps existing programs so the applicant can demonstrate non-duplication and awareness of ongoing efforts. In addition, applicants must provide a monitoring and evaluation plan with indicators, baselines, and targets, showing how results will be measured and what success would look like in measurable terms. Finally, the package must include CVs for the implementation team to demonstrate that the people delivering the project have relevant experience and the capacity to carry out the work.

Overall, the opportunity is designed to fund one focused, audience-specific project that strengthens Moldova's information environment by improving local communication capacity around Moldova's European course and by nudging information consumption toward more diverse, online sources. The Embassy places strong emphasis on targeted impact, practical implementation details, measurable outcomes, and coordination with what is already happening in the sector.

  • The Department of State, U.S. Mission to Moldova in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Anti-Nostalgia Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.900.
  • This funding opportunity was created on Dec 14, 2021.
  • Applicants must submit their applications by Feb 14, 2022. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $250,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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