Public Diplomacy Programming in the People’s Republic of China | EAPBJ 19 GR 001 EAP012819

Opportunity Information: Apply for EAPBJ 19 GR 001 EAP012819

The U.S. Department of State, through the Public Affairs Section (PAS) of the U.S. Mission to China (Embassy Beijing and the Consulates General in Chengdu, Guangzhou, Shanghai, Shenyang, and Wuhan), is offering grant funding for public diplomacy programs designed to help audiences in the People s Republic of China better understand the United States. The central aim of this opportunity is to support activities that explain U.S. foreign policy, American values, and U.S. culture to Chinese communities through practical, audience-facing programming.

This is a discretionary funding opportunity (Funding Opportunity Number EAPBJ 19 GR 001 EAP012819) and awards may be made either as grants or cooperative agreements, meaning some projects may involve closer collaboration with the U.S. Mission depending on the chosen instrument. The program anticipates making multiple awards, with an expected total of around 10 awards. Funding is typically envisioned at up to USD 50,000 per project, but stronger proposals with a larger scope may be considered for awards up to an established ceiling of USD 150,000.

The opportunity is open to a broad set of applicant types. Eligible applicants include nonprofits with and without 501(c)(3) status (excluding institutions of higher education in those categories), public and state controlled institutions of higher education, private institutions of higher education, independent school districts, Native American tribal organizations (other than federally recognized tribal governments), and even individuals. In practical terms, PAS signals particular interest in applications from organizations such as NGOs and civil society groups, universities, and think tanks, including those working in areas like rule of law, the arts, LGBTQ-related programming, environmental issues, and other civic or cultural fields that can effectively communicate U.S. perspectives and society to Chinese audiences.

In terms of what PAS prefers to fund, the emphasis is on creative, partnership-driven projects that either build on existing relationships between U.S. organizations and Chinese counterparts or create new partnerships that increase capacity and long-term engagement. Programs that incorporate digital engagement are specifically highlighted, reflecting an interest in scalable, modern approaches such as online exchanges, virtual speaker programs, digital storytelling, hybrid trainings, or other tech-enabled formats that can reach beyond major urban centers. Another key preference is sustainability: PAS is especially interested in projects that establish lasting relationships with communities that are harder for the Mission to reach directly due to barriers like language, geography, or limited access to in-person programming. In short, proposals that demonstrate durable networks, repeatable program models, and the ability to connect with underserved or less-connected audiences are positioned as a strong fit.

The funded activities can fall across several program areas reflected in the funding activity categories, including arts, education, environment, health, humanities, and law, justice, and legal services (CFDA 19.040). While the content areas are broad, the unifying thread is public diplomacy impact: projects should be clearly designed to inform, engage, and foster understanding of U.S. policy, culture, and values among Chinese participants, ideally through collaborative and outward-facing programming that creates ongoing ties rather than one-off events. The opportunity was created on January 28, 2019, with an original application deadline of March 15, 2019.

• The Department of State, U.S. Mission to China in the arts (see cultural affairs in cfda), education, environment, health, humanities (see cultural affairs in cfda), law, justice and legal services sector is offering a public funding opportunity titled "Public Diplomacy Programming in the People’s Republic of China" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on Jan 28, 2019.
• Applicants must submit their applications by Mar 15, 2019. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $150,000.00 in funding.
• The number of recipients for this funding is limited to 10 candidate(s).
• Eligible applicants include: Independent school districts, Public and State controlled institutions of higher education, Native American tribal organizations (other than Federally recognized tribal governments), Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education, Private institutions of higher education, Individuals.

Apply for EAPBJ 19 GR 001 EAP012819

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